Waypoint Group, Inc.



	Navigator Overview
	Waypoint Navigator provides boat retailers with a powerful suite of simple and easy to use marketing tools designed to improve boat sales and market share penetration by maximizing lead attraction, optimizing marketing expenditures, enhancing dealership branding, increasing awareness and inspiring owner loyalty. Waypoint Navigator uses the latest in web technology to provide you with a fully interactive, innovative and high impact marketing resource. Just log in to Navigator’s portal and click to launch more boat sales!

	The Essence of Marketing: A brief introduction into the concept of “marketing” vs. advertising. Strategic Marketing Plan Guide: A step-by-step guide to assist you in building a comprehensive and effective demographic and database driven annual strategic marketing plan which will aid you in developing your target marketed Marketing Action Calendar. Marketing Budget Guide: An interactive tool designed to assist you in developing your annual marketing budget forecast based on your annual revenues. Marketing Elements: A schedule of marketing elements to be considered for incorporation into your annual marketing plan and Marketing Action Calendar.

	“Smart” Action Calendar Waypoint Navigator’s interactive marketing calendar allows users to create and maintain an effective annual Marketing Action Calendar. Each promotional activity integrated into the calendar prompts a series of “action item” e.mail reminders to ensure proper planning and execution.

	Design Studio and Image Gallery Waypoint Navigator’s Design Studio allows any user to design exciting, effective and consistent marketing collaterals; including standard magazine scale print advertisements, postcards, invitations, product sell sheets and much more. Subscribers enjoy a full range of standardized templates featuring stock lifestyle images; creative design and copywriting tips. Additionally, you can upload high resolution brand or dealership images, logos and co-op requirements for limitless possibilities of your print ready collaterals. Once designed, and after you have e.mailed your artwork to the advertising medium or printer of your choice for print, you can save the finished piece in your Image Gallery for future use or reference. You can also, at any time, browse all past projects as subscribers will benefit from 500 MB of storage.

	Need Help? Just refer to Online Help for troubleshooting and frequently asked questions or submit a Support Ticket for prompt e.mail support. Need a live person, just call the dedicated toll free number for personal assistance.

Customize your Navigator™ with our Precision Programming to take advantage of your full marketing potential.

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